Analytical Insights into Irish Marketing

Neutral reviews, educational guides, and industry analysis for marketing professionals across Ireland

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Digital Marketing Trends Ireland 2026
Industry Insights

Digital Marketing Trends Shaping Ireland's SME Sector in 2026

By Emma O'Brien | 10 January 2026

An in-depth look at how small and medium enterprises across Dublin, Cork, and Galway are adapting to evolving digital channels, with focus on analytics-driven decision-making and regional market dynamics...

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Identity development, positioning
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Latest Articles

Attribution Models
Analytics

Understanding Attribution Models in Multi-Channel Campaigns

By Liam Murphy | 8 January 2026

Exploring how different attribution approaches impact marketing analysis and decision-making across digital touchpoints...

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Branding Foundations
Branding

Branding Foundations for Regional Irish Businesses

By Siobhan Kelly | 5 January 2026

A structured approach to building brand identity for local enterprises, with consideration for cultural context...

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Marketing Skills Platforms
Education

Marketing Skills Development: Platform Review

By Ciara Walsh | 3 January 2026

Comparative analysis of online learning platforms offering marketing education, evaluated for Irish professionals...

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Editor's Picks

01

Social Media Management Tools: A Comparative Review

Strategy • 28 December 2025

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02

Content Strategy Development: Methodologies and Approaches

Digital Marketing • 22 December 2025

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03

Regional Marketing Dynamics: Ireland's Evolving Landscape

Industry Insights • 18 December 2025

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